First-Party Telemetry & Server-Side Attribution

Specialists in eCommerce
telemetry & tracking growth

With a deep technical understanding of first-party server infrastructure, we partner with scaling online stores to fix broken signals, survive iOS privacy updates, and scale ad ROAS.

★★★★★

Trusted by 120+ stores

Precision Tracking Stack Across Leading Ad Platforms

Meta Conversions API

Google Cloud sGTM

Shopify Plus

Stape.io Cloud

TikTok Events eAPI

Meta Conversions API

Google Cloud sGTM

Shopify Plus

Your online growth partner

Shawan Kabir

Lead Analytics Architect at DataAdjust

NordicWear DTC

“The DataAdjust team have been an indispensable partner fixing our broken Safari attribution. Their understanding of server-side tools combined with our ad strategy scaled our ROAS by 34% within 14 days.”

Soren Lindqvist

Head of Growth at NordicWear

Meet clients we scale

“So I'm very happy to be working with DataAdjust, and I am going to stay with them because the ROAS lift is undeniable.”

Leslie M.

“I have worked with 20+ telemetry agencies before, but I see DataAdjust in a completely different perspective. Flawless execution.”

Varuna K.

“Been super happy with DataAdjust. They took our tracking infrastructure to a whole new level. Incredible accuracy.”

Olga S.

Excellent ★★★★★ 4.9 based on 120+ client setups

Words from those we scale

Hammad Anwar

Founder, UrbanChic

“DataAdjust has honestly been such a great partner for us. Our Meta Match Quality jumped to 9.1 in under 3 days.”

★★★★★

Omar Osman

CEO, LuxRetail

“Improved reported ROAS by more than 34% by catching dropped Safari checkouts that ad-blockers stripped.”

★★★★★

AlamalAlami

Founder, SilkStyle

“I really enjoy working with DataAdjust. They are always there, very patient, and solve complex server container bugs.”

★★★★★

Hammad Anwar

Founder, UrbanChic

“DataAdjust has honestly been such a great partner for us. Our Meta Match Quality jumped to 9.1 in under 3 days.”

★★★★★

Ready to scale your eCommerce store?

Explore capabilities ↗

Capabilities

Full-stack server architecture

GA4 Setup & Funnels

Full ecommerce checkout funnel tracking, predictive user dimensions, and custom BigQuery streaming exports.

GTM Hygiene & Speed

Elimination of redundant tags, clean consolidated dataLayer architecture, and zero performance drag on web pages.

Meta Pixel & CAPI (v19+)

Server-to-server Conversions API connection with flawless deduplication logic and guaranteed 8.8+ Event Match Quality.

Server-Side Cloud Setup

Custom subdomain tagging endpoints (e.g. ss.yourbrand.com) completely restoring Safari ITP cookie lifetimes to 180 days.

Team Talent

Meet the specialists

Dedicated engineers building resilient attribution infrastructure.

Shawan Kabir

Lead Analytics Architect

Server-Side GTM, BigQuery pipelines, and high-precision Meta CAPI deployments.

Raihan Chowdhury

Senior Tracking Engineer

GA4 E-commerce dataLayer architect, event deduplication, and multi-currency normalization.

Elena Vance

Privacy & Compliance Lead

Google Consent Mode v2 specialist, GDPR compliance, and cookieless ping architecture.

Marcus Thorne

Google Ads Telemetry Expert

Enhanced Conversions parameter hashing and Smart Bidding value signal mapping.

Knowledge Base

Frequently asked questions

Comprehensive breakdown of modern tracking restrictions and answers.

Why is client-side (browser) tracking no longer sufficient?

Apple’s Safari ITP (Intelligent Tracking Prevention) and modern ad-blockers truncate or delete browser cookies within 24 hours. When a user buys 2 days after clicking an ad, browser pixels treat them as a new un-attributed user. Server-side tracking routes data through your custom first-party domain, restoring full cookie duration up to 180 days.

What is the difference between Meta Pixel and Conversions API (CAPI)?

The browser pixel executes code in the user's browser, vulnerable to network ad-blockers and privacy filters. Meta CAPI transmits conversion events directly from cloud server infrastructure with SHA-256 hashed customer parameters, guaranteeing match rates (EMQ) above 8.8.

How do we prevent duplicate purchase conversions in GA4 & Meta?

We architect precise event deduplication logic. By sending identical event_id and transaction_id parameters from both client and server containers, Meta and GA4 automatically recognize both signals as one single order.

What happens if Google Consent Mode v2 is not installed?

Under Digital Markets Act regulations, Google Ads completely pauses audience building, remarketing lists, and conversion optimization for European visitors unless Consent Mode v2 is verified. We deploy Advanced Consent Mode to maintain algorithmic modeling even without user consent.

Specialists in eCommerce
telemetry & tracking growth

Your online growth partner

Meet clients we scale

Words from those we scale